The objective of this campaign design is to encourage millennials in Hollywood District Five to clean the sidewalks around the neighborhood. The campaign consists of three posters, each in Spanish and English.
The posters will be placed in different bus shelters around District Five where most of the litter is found. These posters give a positive message and have information about why littering is harmful to the environment, wildlife, and humans.
The imagery is based on the litter usually found in the area such as cans and cigarette butts, and also a trash bag which symbolizes the action of cleaning the streets in District Five. The colors are bright to draw the attention of the people walking by these posters. The Hollywood District logo was added to the bus shelter picture because these posters will be presented to the Neighborhood Council to make this project happen.
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